Hi, I'm Femi.
Product builder & founder who turns complex problems into products people actually use
From zero to launch, I blend UX design, business analysis and AI-augmented delivery. Through Mediawind, I ship for Australian startups in healthcare, education and e-commerce.
Industries — tap to learn more
Selected Work
A few recent products, taken from first idea to launch, across language learning, e-commerce and healthcare.
Bawo Africa
A cultural-first platform for learning African languages, taken from idea to live beta.
Queen Nwaneri
An artist site and made-to-order print shop, with pricing derived from the printer's own quote sheets.
Dr Amtan
A patient app concept: one daily health tip and two-tap doctor booking for patients aged 45–75.
The process/Ideology
Every engagement starts with understanding the project's needs and wants. I ensure project expectations are set and met within an agreed timeline.
START A PROJECTDiscovery
Understand project needs and map out strategy for execution.
Research
Dig deeper into the industry or sector, understand best practices and create a path for product success.
Execution
Build products that are structured to meet end users' expectations.
Delivery/Revision
Comprehensive handover of the product, complying with industry standards, and revised appropriately and promptly.