Hi, I'm Femi.
Product builder & founder who turns complex problems into products people actually use
I combine UX design, business analysis, and AI-augmented delivery to take products from zero to launch. As founder of Mediawind, I've shipped digital products end-to-end for Australian startups across healthcare, education, and e-commerce.
Industries — tap to learn more
Selected Work
Recent projects where systems thinking met a real product challenge, from a medical centre on the Gold Coast to an artist's print storefront.
Queen Nwaneri
An artist site and made-to-order print shop, with pricing derived from the printer's own quote sheets.
Dr Amtan
A focused set of projects where systems thinking met real product challenges.
The process/Ideology
Every engagement starts with understanding the project's needs and wants. I ensure project expectations are set and met within an agreed timeline.
START A PROJECTDiscovery
Understand project needs and map out strategy for execution.
Research
Dig deeper into the industry or sector, understand best practices and create a path for product success.
Execution
Build products that are structured to meet end users' expectations.
Delivery/Revision
Comprehensive handover of the product, complying with industry standards, and revised appropriately and promptly.