Australian
Skin Lab
Overview
Australian skin lab is the vision of a skincare expert to develop and produce different safe health products by fusing ancient-long indigenous Indian ingredients with modern skincare products technology.
Role
Product Designer / Brand IDentity / UI
Client
Australian Skin Lab PTY
Challenge
Australian Skin Lab sell their skincare products on Television Shopping Network (TVSN) platform that involves sharing its sales return with TVSN. This has affected the business profit considering all the logistics involved in creating the product.
Solution
Australian Skin Lab wants to build an e-commerce website to eliminate TVSN’s platform as a point of sale.
Goals
- Rebrand the product to appeal to a new target audience
- Build a user interface for the e-commerce website that potentially increases product sales.
My Responsibility
I was tasked with creating the brand identity, building the user interface to be developed by the front-end developer.
Design Process
Research
The initial research was based on the category of users that purchased the products. A deeper understanding of how the product can distinctively set itself apart from similar products.
Research showed how the target of product rage from age 28 – 55. The product range has a proven traditional way of assisting clients with skin tightening, anti-ageing, and afterglow skin.
Comparative Advantage
While there are other natural ingredient skincare products non has efficiently tapped into the ancient long efficiency of the skincare regime that has proven to be effective for all skin types.
The skincare ingredients comprise of natural components fused with modern ingredients through the expert knowledge of the dermatologist, Dr Tanya (A Gold Coast medical general practitioner).
Branding
Logo Design
The branding was executed using illustrator.
Project Execution
Before building the website, user research was conducted on the personas that have been purchasing the product on TVSN. As the brand is looking forward to introducing a new skin product that will appeal to a new target audience, a new persona was taken into consideration as well.
Female, Age 33, Married
Expectations
• Get package deal on skincare products
• See buyers’ feedback on products
• Before and after photos
Motivations
• Skincare products that work with skin
• Good deal for product
• Effective skincare product
Frustrations
• Ineffective expensive skincare products
• Poor information on the best skincare routine that suits my skin type.
Australian Skin Lab
Website user interface completed and developer is working on the website.